Doug Dolan
Writer/Communications Consultant
You probably already know that I’m a writer specializing in corporate and marketing communications. I may have told as much you myself – and it’s quite true. I’ve spent a lot of years helping all kinds of organizations explain who they are, what they do and, most importantly, why the people they hope to reach should care. Boiled down to its basics, my job is to identify what makes a client’s story unique; tell it clearly, effectively and memorably; and send a thoughtfully worded invoice.
When I’m questioned at the border I also call myself a communications consultant, because sometimes saying you’re a writer doesn’t tell the whole story (or gets you marched off to an interrogation room). And the fact is I do much more than put words together. I ask clients a lot of questions, get a handle on what the big challenge seems to be and propose a plan for tackling it. Then usually (though not always) I sit down in a quiet room and write something that addresses all the issues.
On a good day this is easy because I have some clients who know exactly what they want to say. Others shape a plan in response to my questions and just keep talking while I madly scrawl notes. I can work either way. And whatever the topic – loyalty marketing, hiking in the Andes, data encryption, the perfect saucepan – it comes down to a few simple rules: Nail every detail. Test every assertion. Finesse every phrase. Meet every deadline. And write every first draft as if it’s your last.
The Nobel people remain coy but I’ve been pretty gratified by the results so far. I’ve helped every imaginable type of client reach business customers, consumers, shareholders, community partners – audiences of all shapes and sizes, from giant institutions to that one decision maker who makes all the difference. So if you think I can help with something you’re working on, please get in touch. I’ll be happy to tell you everything – except my bank PIN and the name of my invisible childhood friend.
projects
such as
Corporate websites/brochures
Annual reports
Branding strategies/programs
Marketing websites/brochures
Product/service brochures
Travel websites/ catalogues/brochures
Visitors’ guides
Capital campaigns
Company histories
Executive articles/columns
Executive speeches
CEO letters
Business cases
Professional/personal profiles
News/e-newsletters
Advertising (print and web)
Direct mail/e-mail
Sales support programs
POP materials
Events/promotions
Press releases
for the
likes of
AIR MILES Reward Program
All-Clad
AnciennePoste.com
ArjoWiggins Fine Papers
Backroads
Broadway Video Entertainment
Butterfield & Robinson
Certicom
Cunard Line
Curious Collection
First Light
Golden Books
Greenville (SC) Convention & Visitors Bureau
Havergal College
Heenan Blaikie
Inscape
The Interior Design Show
Krups
Langdon Hall Country House Hotel
LaSegreta.com
LoyaltyOne (Alliance Data)
Nortel Networks
Ontario College of Art & Design
Ontario Dental Association
Paragon Entertainment
Quark Expeditions
Queen’s University School of Business
Relais & Châteaux
Sony
Toronto Economic Development
YMCA of Greater Toronto
have so
far won
3 Gold Quill Awards for Writing from the
International Association of Business Communicators (IABC)
A copywriting award from British Design & Art Direction (D&AD)
Feature profiles in Communication Arts (USA), Graphics International (UK), Applied Arts (Canada), @issue (USA) and many other publications
Showcased work in the university textbook Advertising Concept and Copy (2nd ed., W.W. Norton, 2006)
Comments like this one from Applied Arts (on my previous partnership): “elegant work…combining analysis, design, marketing skills and sustained brand-building acumen – and producing breakthrough creative.”
and led
lately to
A collection of executive articles and case studies for a new corporate website showcasing global expertise in loyalty marketing.
A website devoted to the history, art and science of making espresso.
A series of profiles of leading Canadian marketers for a web campaign aimed at business school grads.
A speech on consumer privacy for an executive addressing a conference at Harvard University.
A portfolio of brochures on luxury active travel to destinations such as India, Panama, Machu Picchu and the Galápagos.
An e-mail campaign and blog evolving the brand of a stock image company.
A corporate CEO’s welcome letter to new employees.
A novel that my agent is shopping around while I hammer away at the next one.
while in
the past
I was a founding partner of Viva Dolan Communications and Design, an award-winning Toronto-based consultancy that built a loyal international clientele from 1992 to 2008 (when we decided to head off in new directions).
Before that I was a corporate communications writer working for clients across North America and as far away as Brazil, Chile and Bolivia.
I started out in book publishing and subsequently worked in Canada and the UK as a freelance copywriter, journalist and editor.
Way back, I did an Honours BA at McGill and an MA at the University of Toronto.
so email
me and
Let’s see how I can help out with your communications challenges: doug@dougdolan.com.
Or call me at 416-726-4781.